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There is a significant group of affiliates who have the ability to jump in at the last minute, whether it be with software like a loyalty program, or even spyware, as well as coupon sites who catch the users who go looking for a last second discount after seeing the coupon field in the order process (boo!).
Without knowing the impact of these players in a program, and it will be different for each program, how can any intelligent decisions be made? Without it, the decisions are based on guesses and emotion.
It is always important to try to come together and see things from a different point of view besides just benefiting ourselves; let's try to make it a win-win situation for all parties involved. I know it's a little more complicated than that but to be fair I agree that we need to take a good look at all sides. Thanks for sharing your input.