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Stephanie Lichtenstein

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Taking it back to Think Tank 07

Started by Stephanie Lichtenstein · 10 months ago

Location: Think Tank October 2007
When: Sunday open discussions
Topic: Coupon Sites vs. Content Sites
Issue: Who gets the commission?
My Summary: In this opening discussion, there was a mixture of opinions in the group on whether or not coupon sites are good or bad and in diffe ... Continue reading »

2 comments

  • There are a ton of issues here, but I think that before the industry, or even a single merchant, tries to tackle them, they need to be able to measure the impact of multiple publishers being involved in a transaction.

    There is a significant group of affiliates who have the ability to jump in at the last minute, whether it be with software like a loyalty program, or even spyware, as well as coupon sites who catch the users who go looking for a last second discount after seeing the coupon field in the order process (boo!).

    Without knowing the impact of these players in a program, and it will be different for each program, how can any intelligent decisions be made? Without it, the decisions are based on guesses and emotion.
  • Scotty, one thing in this industry that cannot be overlooked is the passion that people show. I am glad that we are in a community where people care. At the end of the day for a lot of people this is their livelihood. On the flip side many times people let their emotions take control.

    It is always important to try to come together and see things from a different point of view besides just benefiting ourselves; let's try to make it a win-win situation for all parties involved. I know it's a little more complicated than that but to be fair I agree that we need to take a good look at all sides. Thanks for sharing your input.

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